Article on Strategy by design from ideo CEO

[via langemark]

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  1. han har fat i noget – medmindre man er en virkelig dygtig taler er lækker grafik (der spiller på følelser) – en klar genvej til at kommunikere værdi:

    “Designers, by making a film, scenario, or prototype, can help people emotionally experience the thing that the strategy seeks to describe.”

    -og-

    “…because design thinking is indisputably a catalyst for innovation productivity. That is, it can increase the rate at which you generate good ideas and bring them to market.”

    Jeg er sikker på, at han har ret. Men mener også at designerne må rydde lidt op i egne rækker – der er for mange af dem der spiller “sort magi kortet”, når det kommer til design. “…not because design is wondrous or magical,…”

    Hvem kender en “T” shaped person ;-)

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