Article on Strategy by design from ideo CEO

[via langemark]

This entry was posted on Thursday, June 23rd, 2005 and is filed under Virksomhedsstart. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “”

  1. Kristian-T

    han har fat i noget – medmindre man er en virkelig dygtig taler er lækker grafik (der spiller pÃ¥ følelser) – en klar genvej til at kommunikere værdi:

    “Designers, by making a film, scenario, or prototype, can help people emotionally experience the thing that the strategy seeks to describe.”

    -og-

    “…because design thinking is indisputably a catalyst for innovation productivity. That is, it can increase the rate at which you generate good ideas and bring them to market.”

    Jeg er sikker pÃ¥, at han har ret. Men mener ogsÃ¥ at designerne mÃ¥ rydde lidt op i egne rækker – der er for mange af dem der spiller “sort magi kortet”, nÃ¥r det kommer til design. “…not because design is wondrous or magical,…”

    Hvem kender en “T” shaped person ;-)

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