Digital Frontier – the doors are open

A couple of months ago I sat down with a group of former colleagues from the SEO company formerly known as Notabene.net. While bemoaning the fact that a lot of the interesting news we shared with each other at our desks didn’t go further than sporadic messenger conversations and emails, the idea of a blog collaboration project arose.
As we were all thoroughly brain washed to believe that the world revolves around SEO, SEM, and ROI, it was an easy task to pick the focus of our blog. But as we have now branched out in different directions, our information intake will probably be mirrored by our respective jobs and activities.
So without further ado, I invite you to come see us at the Digital Frontier – read, comment, share.
Be warned though, that we write in danish and only about really interesting stuff…

Social Technographics – hvad er nu det?

Faldt lige over en af Charlene Li/Forresters seneste rapporter: Social Technographics

, der er en ganske spændende analyse af online-folkets brug af sociale medier. Charlene gør op med den konventionelle kommercielle tilgang til social media som en to do-liste over mulige markedsføringstiltag. Istedet prøver hun med en brugercentreret tilgang, der fokuserer på den ønskede målgruppe og ser hvilke typer af social media målgruppen bruger. Anbefalingen i raporten bliver således at man først analyserer brugernes sociale teknografi og derefter skaber en social strategi ud fra teknografien.
Forrester visualiserer den sociale teknografi med en fin lille stige:
stegesocwebb.gif

[via Fredrik Wackå]