The idea is not new and the concept may or may not have been deployed as marketing strategies in order to get people to buy more pop corn or whatnot…
Theres a lengthy article on Subliminal messaging on wikipedia. Anyhows – the reason for all this is the below snippet from one of Disneys “The Rescuers”, where a naked woman is seen in the background in one of the scenes:
Read more at Snopes.com.
[via Bits & Pieces]
Oh – there’s also a bit from Fight Club: