By ‘conventional web users’ I mean those who are satisfied with the internet as a quicker way to send mail and do the occational search (i.e. my parents).
Wanting to enlighten my surroundings I tried to find some pre-written material and thus googled ‘Social Bookmarking‘.
Not surprisingly Wikipedia and Del.icio.us took the two first positions.
But then forth came two articles on Social Bookmarking that I hadn’t seen before:
Social Bookmarking Tools (I): A General Review
and
Social Bookmarking Tools (II): A Case Study – Connotea

It gladdens a tired heart when novel web concepts are described with an academic approach