Here’s a rather interesting example of an extremely aggressive affiliating strategy from a SEO Book affiliate. I was about to purchase the SEO Book, and did a quick search just per habit. Being Danish and thus accustomed to somewhat prudent marketing strategies. We have several organs and government offices controlling and regulating marketing behaviour. On top of that – knowing that Google’s restrictions on the use of ‘trademark’ keywords I was surprised to see an ad in the results calling SEO Book a scam. The SEO Book is one of the most respected resources in this line of trade, and a couple of years gave me a lot of important information on SEO.
Of course I clicked through and found a salesletter that at the same time praises and scolds the contents in SEO Book, but also sports obvious SEO Book affiliate links along with efforts to sell of own SEO products…
So what does a clever man do? Well, being a lemming 2.0, I of course immediately signed up as an affiliate for use in this post… I’ll buy the SEO Book is the near future and as it is being incrementally updated, I actually hope to get my SEO knowledge refreshed.
