My favourite Google person (Matt Cutts) seems to have been inspired by my favourite not-Google person (Rand Fishkin) and started a whiteboard-venture to tell a little something about Google.

The first session:

Matt talks about the anatomy of a search result, and gives some useful tips on how you can help improve how your site appears in our results pages. This talk covers everything you’ll see in a search result, including page title, page description, and sitelinks, and explains those other elements that can appear, such as stock quotes, cached pages links, and more.

I’ve always been a strong advokate for meta descriptions in order to get precise results in the SERP, but the meta description is often disregarded due to it’s shaded past as SEO-dumping ground. Well, next time this debate arises, I’ll have Matt’s words to back me up

Read more: The anatomy of a search result

…or watch the video: